My first major task at the company was to increase our follower count on the three major social media platforms: Facebook, Instagram, and X (formerly Twitter). While we produced various types of content to push towards that goal, the most impactful by far were our promotional campaigns.

For example: One of the promotions that drove significant organic growth for our Instagram followers was the "Free Stock Friday" series. This promotion was open to all of our Instagram followers, and with a series of engaging hype posts leading up to the event, we created excitement for a trivia quiz posted at a specific time.

The first five participants to answer the question correctly were rewarded with a free stock, with values falling within a set range.
Several key tactics helped make this promotion so effective: (1) requiring participants to follow our Instagram account in order to enter, which greatly boosted our organic following, (2) asking participants to comment their answers, which not only increased engagement but also worked in our favor with the platform's algorithm, (3) making sure that participants who didn’t already have a brokerage account had to open one to claim their prize, and (4) ensuring that the reward could only be claimed via the app. The return on investment was impressive—as the total value of the free stocks given out was relatively low yet we gained organic followers, increased engagement, and likely saw a boost in app downloads and new account openings.

I like to describe this strategy not as a "one stone, two birds" situation, but more like a "one stone, four birds" win!

Promoting financial literacy has always been a key mission for the company, and we've been actively doing so on social media for quite some time. We've created several mini-series, like "How to...", "Webull Learning," and numerous thought-provoking discussion prompts. Each of these posts was designed to spark interest and ultimately drive users to our website's "Learning Center," where they could find more in-depth information on the topics we discussed.  

Our partnership with BSE Global has opened up numerous opportunities for social content. Beyond the multiple events we've collaborated on (see more under the Event Planning tab), we've also executed several on-site activations for our social channels.

One example is the "Webull Golden Seats" initiative, which I came up with. At Brooklyn Nets games, we’d head up to the nosebleeds and randomly select two Nets fans (who must be wearing a Nets jersey or merch) to be upgraded to the "Webull Golden Seats." These seats, located just four rows from the court, offered a far better view than the upper bowl sections where they were sitting.

This initiative not only boosted brand recognition for attendees and generated content for our social media, but it also promoted fan service for our partners. The response was overwhelmingly positive, and we rolled it out at over 80% of the Nets' home games!